What is SEO and SEM?
Filed Under ( SEO, Technology, Tips ) by admin on 02-02-2010
Tagged Under : google, Keyword, Marketing, SEM, SEO
What is SEO?
Search Engine Optimization (SEO) is the process of optimizing your site to be easily found and properly indexed by the search engines.
This means designing your site and the content on your site so that search engines will rank your site high within the natural search results (that list of websites that appears after you conduct a search). There is a science to which key words you should use in the title /description of your pages and in the content of your site so the search engines will know how to rank your site. You can read more about key words in the resources listed at the end of this article.
The key take away about SEO, however, is that you do not pay the search engines to appear on their site. Where your site appears in the natural search results is simply a product of how the search engines’ software have indexed your site in their massive catalogs of websites.
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